Hashtags. Writing special tags that serve for web surfing within communities or accounts: keywords on specific topics, brand tags, can greatly facilitate the search for information, increase coverage and raise publications, attracting a large number of participants.
Targeted advertising. Display of PR posts that relate to a specific community, identified based on marketing mechanisms (social and demographic conditions, questionnaire information, behavioral factors). Mass mailings of messages that are not spam, which are aimed at a loyal target group that has interacted with the brand.
Viral advertising. Distribution of information posts, the main theme of which is a bright catchy idea - photos, videos, audio, text. They provoke a response from a large number of target audiences and rapid distribution across the Internet. Such viral advertising will cause a strong emotional surge in potential buyers: joy, surprise, interest and other feelings.
Snippets. This is a social card that is displayed when sharing a link in social networks and messengers. A snippet consists of an interesting title, subtitle, image, and may include advertising, various promotions, and hot deals.
It should be taken into account that not every tool is equally suitable for all types of business. Which method will be the most profitable and productive depends on the features and specifics of the company's area of activity. When choosing a strategy, you need to focus on:
preferred social networks;
target group;
positioning conditions.
First, it is necessary to provide overseas chinese in worldwide data a specific description of the interested segments of the target group, carefully consider the subject matter, methods and form of providing information, and develop a publication plan. It is necessary to identify the key tasks:
To increase awareness and engage new potential buyers, you need to pay attention to targeted advertising, actions with bloggers and viral marketing.
To create brand loyalty – to form your own communities or groups, contests, promotions, communications with subscribers.
To increase sales growth - for targeted marketing products, reposts in relevant groups.
Experts advise using only white methods. Black SMM methods under the guise of boosting likes, distributing viral links, creating fake accounts, writing fictitious reviews about your company or competitors' companies can cause serious damage to the brand you want to advertise.
Most of the listed tools are accessible, but some methods are paid. Such investments are needed to launch targeted ads and advertising on thematic platforms. Some companies have specialists who lead and develop communities - Internet assistants, SMM managers. Since the effectiveness of marketing depends on an active and stable presence in social networks, such an approach will be the most correct. For wider coverage, additional finances and people are needed.