Try to increase sales volumes:
Sell more expensively. Introduce a high-priced VIP product into your product line, and raise the prices of all the others. Buyers will still like them compared to the expensive VIP.
Brainstorm and come up with products that add more value to the consumer. And sell them at a high price. Look at what your competitors already have.
Put together product sets of items that are definitely very necessary and useful for many people. People will be happy to buy them, and you will earn more and increase your business income.
Launch PR campaigns that the benefit of using our student database are beneficial to you , that is, advertise something attractive, but sell exactly what you need (be sure to mark the terms of the promotional events with an asterisk, so that people who misunderstood something do not make claims later). Example: in PR leaflets, the picture shows red chairs, but only brown ones are available at a promotional price. Those who paid attention to the advertising will buy the first models (even if they are more expensive), because that is exactly what they were going for. There is no deception here, and you clearly benefit.
Use upsells and cross-sells to increase the average check amount:
Upsell: selling more goods, services, options, and after-sales services to one customer. You can increase the volume of packages, and therefore the final price. You can provide more services and extend the terms of their provision (which also allows you to logically raise the price).
Cross-selling: upselling a product that will be useful in conjunction with what the customer has already purchased.
Up-sell and cross-sell
Optimize the work of sales managers, then all the above recommendations will really give the expected results. What steps should be taken so that the company's sales department keeps up with the times and demonstrates maximum efficiency:
In the scripts for managers, enter questions like: “Why did you contact us?”, “Why did you choose us in this area?”, “What exactly attracted your attention in our offer?”. By answering, the client will list your strengths, that is, sell to himself!
Implement a division of duties in the department. Assign cold calling managers and those who deal with upselling (calling people who have already bought something from you). Let more experienced salespeople work with cold clients, and put newbies in the second job so they can get their hands dirty.
Choose one person from the young and inexperienced, and let him control the managers. He receives money only for the violations and mistakes identified. In fact, his payment consists of fines assigned to salespeople for the mistakes made. As a result, employees are motivated not to deviate from the scripts, they are under control, and you do not need to spend additional money on all this.
Don't just give a discount. It needs to be sold, that is, the client needs to earn it. For example, sell a coupon for a symbolic price, which will then allow you to get the service at a discount. Most people (99%) will then return so that this money (for the coupon) is not wasted, and, of course, to take advantage of the offer. Come up with clever, advantageous conditions for the subscription. For example, set a low price (will attract the client), and allocate daytime hours for visits (the influx of people is weak). This will bring in additional income, and employees will have work not only in the evening, but throughout the day.
Don't let extra space sit idle: