Which platform you decide to use

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Remember: the easier it is to get on the air, the more participants you will be able to gather. To increase the number of applications, create a sense of urgency, emphasize the limited number of places, and provide several call-to-action buttons on the landing page.


The webinar funnel scenario can be different, here is one example:


What budget to plan for holding a webinar
The cost of organizing and holding a webinar will depend on a number of factors: , how many people you take on your team, where you run the ad, and what incentives you prepare for participants.


Comment

Vladimir Necheporuk, brand maker for doctors , creator of the australia consumer email list international club of doctors-bloggers DOCSTAR

No one will tell you exactly how much money to allocate for the launch. You need to calculate it yourself. Let's imagine that you have a course worth 10,000 ₽. You want to earn 100,000 ₽ on it, which means that 10 people should buy your program. As practice shows, the average webinar attendance rate is 30%.

Now, knowing these numbers, let's count. For 100 people to come to the broadcast, 300 must register. The cost of getting a lead into the funnel will be 100-200 ₽. Multiply. It turns out that if you do not have a promoted website or blog, you will have to invest 30,000 ₽ in traffic alone. But do not forget about other expenses: landing page preparation, presentation design, etc.

If after calculating the costs you realized that a webinar is not profitable, do not rush to refuse to hold it. It is in your power to influence the conversion, for example, to increase the cost of the product or service. Another option is to choose more budget-friendly platforms for promoting the broadcast.