7 platforms to automate tasks in Content Marketing

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With automation, it is possible to streamline certain processes and schedule repetitive tasks, saving time and resources in general. This allows us to focus our efforts on more creative and strategic aspects. We tell you about 7 platforms that simplify the work of Content Marketing.

1. Sumo
Sumo has tools that increase traffic and track your website's performance. It lets you create pop-ups that your audience won't hate, since they don't appear intrusively in the middle of the page. You can edit them to match your brand image and decide when they should appear, for example, mid-reading or seconds before the visitor leaves the site.

Their social media buttons are customizable and attractive, which will help you get more users to share your content. Choose phrases that can be easily shared on Twitter, as well as images for Pinterest, Instagram or another network, which will make your content reach more people and generate traffic to the site.

With its heat maps, it is possible to identify those places within a page where users click the most.

Automate your Content Marketing tasks

2. Social Report, the social listening tool
Social Report is an indispensable tool for keeping your Facebook and Twitter accounts up to date. It generates automatic responses to comments from followers, monitors what is happening on your social networks and generates detailed reports on the interaction and reach of your posts.

It also has social listening tools , to identify when your brand is being talked about. It vp communication officers email database analyzes the performance of your website and blog. Not only does it help you keep track of your own accounts, it also allows you to analyze the competition. All this from an intuitive and very responsive control panel.



3. IFTTT
IFTTT stands for If This Then That. This is the key to automation: defining specific actions as an automatic reaction to an event. IFTTT helps apps and devices work together.

You can activate more than 550 aplets to automate certain tasks within the applications you use most. These automatic actions streamline your content marketing strategies and simplify routine tasks in general.

For example, you can automatically send congratulatory messages to Facebook contacts, coordinate posts between social networks, create a Spotify playlist with videos you like on YouTube, schedule thank you actions for sharing your content, or add information collected from users to a database, among other things.