1 - Dreaming : 68% of those planning a vacation watch travel-related videos online.

[nurmohammadkhan]

In this context, adopting an inbound marketing strategy, focused on an optimal use of social networks , can be the right move for all companies active in the travel sector.

As we know , inbound marketing is made up of 4 stages: attract, convert, close australia consumer mobile number list and retain. Solimar International, an agency specializing in the promotion of sustainable tourism, has reworked this scheme - and, more generally, the traditional sales scheme, made up of three stages: consideration, research, purchase - to adapt it to tourism in the internet age. Here are the 5 stages that make up this new model:



This phase can be compared to the consideration phase: therefore, it is appropriate to spread quality content that can capture the attention of users.

2 - Planning : Those who are planning a vacation consult an average of 22 travel sites before booking. This is where the research phase takes place: the user is evaluating the various options offered by the market to evaluate whether and where to book the trip.