The need for direct marketing arises when it is necessary to identify your target clients, to single them out from the crowd, but financial capabilities do not allow organizing promotion on expensive services. Thanks to it, it is possible to save significant amounts during promotion and, ultimately, to receive higher profits. A number of companies in principle refuse conventional PR methods in favor of direct marketing tools, focusing on accepting customer orders (for example, they make publications in thematic catalogs).
Foreign experts are increasingly inclined to believe that due to irritation from advertising, the influence of direct marketing on the audience will actively increase, ensuring effective interaction between the company and target buyers.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
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Step-by-step guide vnpay database to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Rules of effective direct marketing
In order for direct marketing to lead to the desired result, you must know how to build interaction specifically in your case. However, you should not stick to the same tactics. Combine different options and identify their advantages.
In this case, follow the rules:
Study your audience. It’s not just general information like gender or age that matters here. To successfully market your products, you need to have a good understanding of what your customers need and how you can solve their problems.
Prepare a catchy offer. In it, formulate the features of the product that allow it to stand out in the market. They should be well known to sellers in order to effectively present the product and overcome doubts.
Analyze conversion into sales. Determine the effectiveness of various implementation methods. Direct funds to promotion through those channels that really attract customers and ensure regular orders.
Funnel of active clients
Work out scenarios. This will help implementers to establish conversations, resolve problems, and spend less time.
Choose a suitable channel or place for communication. The main thing is that buyers feel comfortable here. Those who want to buy a rake from you can be found in the spring near gardening shops. Phone calls work well when trading with other companies, and ordinary consumers often do not pay attention to them.
Train salespeople. To achieve the effect of direct sales, it is necessary to prepare a manager who is able to identify a future client, start a conversation with him using the appropriate technique, and clearly explain the product.
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