Where did the race for unique content come from?

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The article will be useful to you if you are persistently fighting for every percent of uniqueness of the content on the site, considering this factor the most important of hundreds of others used by search engines. Having familiarized yourself with proven hypotheses and examples, you will free up time for developing the site, instead of chasing 100% uniqueness of pages. I decided to study this issue in the fall of 2015, after I came across an article by Denis Savelyev .


The comments there were mostly skeptical, like “but I don’t have it like that” russia email list , “where is the proof”, “show me some examples”… Among the many SEO beliefs, uniqueness of content still ranks among the top. When a former classmate who wants to make a website tells me about the 100% importance of unique content, I can understand it.



But this same misconception is still found on the websites of well-known companies and services: Search engines also added fuel to the fire – Google launched verification of text authorship through a link between a site and Google+ (the service is currently not working).