Baby and children's brands: increasing collaborations with influencers in 2024

[Dimaeiya333]

In 2024, influencer marketing will be more essential than ever for brands in the children’s sector. This evolution is not just a trend, but a revolution in the way brands connect with their audiences. Mompreneurs, with their strong presence on platforms such as Instagram and TikTok, symbolized by millions of mentions and views (in fact, the #mompreneur has almost 11 million mentions on Instagram and 29 million views on TikTok ), are at the heart of this transformation.


Figures like @Melissab (21K Instagram followers) in France and @FriedaLewin (76K Instagram followers) in Germany prove that success in this field is not limited to mere product promotion. These influencers weave authentic stor quality directors email database ies around parenthood and family life , creating a deep and lasting bond with their followers. Their collaborations with brands like @Milupa_official (31.1K Instagram followers) are not simple commercial transactions, but exchanges of values ​​and experiences.

Influencer and momfluencer marketing by Tajinebanane
In the coming months, the role of momfluencers will be more decisive than ever in influencer marketing. Their unique approach, based on sharing their family lives and product recommendations, offers a deeper and more personal dimension than traditional advertising. These content creators, like @libbycaradicce (3K followers on Instagram), illustrate the ability of momfluencers to transform authenticity into influence through the creation of original and successful content . Representing brands like Tajinebanane (230K followers on Instagram), they demonstrate how personal stories and authentic advice can create a strong connection with a diverse audience.

Tajinebanane, run by Alison Cavaillé-Jouannet (47K followers on Instagram), is a perfect example. The brand has managed to transcend the digital world and social platforms to open physical stores, offering innovative products that respond to the needs of modern parents (Tajine banane, in particular, means being able to breastfeed anywhere thanks to adapted clothing that is also in tune with the times).

These developments attest to the growing importance of influencer marketing in the global strategy of brands. Content creators like @MllePoline (69K followers on Instagram) play a crucial role in brand expansion, sharing their expertise with their communities and reinforcing the brand's presence on social platforms.

So, by 2024, baby and kids brands that work with momfluencers can expect a significant increase in brand awareness and customer loyalty, thanks to more personalized and user-experience-focused marketing approaches.