The success of a company directly depends on sales figures. The higher it is, the more profitable the business is. That is why everyone strives to increase potential customers, increase website conversion and get good orders. We share effective tips on how to achieve this.
1. Explanation
The main page must necessarily contain an “explanatory note” for the client. The why you need this database target audience of the online store, when they get to the site, automatically pays attention to the upper corner. This is where you should place the signature: “Shoe store”, “Lingerie store”, “Wall panels”.
How to increase sales in an online store?
2. Contacts and communication methods
Don't forget to include the company's phone number for quick contact. As a rule, they are placed in the upper right corner so that they immediately catch the customer's eye. If your online store has several numbers, we recommend that you include them all, since customers often need help choosing a product. A specialist's answer will help you make a decision in favor of a purchase.
3. Increased reach
It is important to get the attention of the entire target audience. This can be done through search results, social networks, messages in messengers or by email, as well as through YouTube.
4. Office address and landline phone number
Sales through an online store can be increased by gaining the trust of the audience. If the company has a real address and a landline phone number, it will give the impression of a serious organization.
How to increase sales in an online store?
5. Specifics
Try to talk about your products as clearly as possible, without using phrases that are incomprehensible to customers. If your company is engaged in the production and sale of doors, you should talk only about those characteristics that will definitely impress the buyer. In the product card, indicate the exact size, material from which the door is made, colors and cost, if it needs to be calculated individually, place a calculation calculator. Sales through the online store can be increased if you give the client comprehensive information about the product, after reading which he will have no questions or doubts.
6. High-quality landing page design
The landing page is the business card of your store, so the headings on it should be bright and attractive, capable of interesting a potential client. You should design the names of blocks and headings based on the client's preferences, so before you start writing them, we recommend analyzing the most popular customer queries in search engines.
7. Call to action
Don't forget about phrases that encourage the client to buy. You can make a button with a phone number and an invitation to call the company if the client suddenly has questions.
How to increase sales in an online store?
8. Call via the website
There are clients who do not want to make calls from a mobile phone, in which case we offer to connect the site to a special program, with the help of which the buyer can call you directly through the site.
9. “Buy” button
How to increase sales in an online store using a call to action? It's very simple: the button with a call to action to purchase the product should be located correctly. At first glance, it may seem that this does not play any role, but it does. Place the button in a visible and advantageous place. Do not force the buyer to look for it.
10. Colors and contrasts
This point is also worth paying close attention to. Important buttons with calls to action or contacting the call center should not be designed in the same color as the background. They should stand out. Try to play on the contrast or make them bright so that the buyer can immediately notice them.
11. Increase in online store visits
You can increase the number of sales only if you constantly attract new customers to your site. You can do this with the help of advertising on social networks. Create pages on VKontakte, Instagram or Facebook, place ads and communicate with your audience on forums.
How to increase sales in an online store?
12. Accounting of statistics
Keeping track of exit statistics is very important to understand how useful the information on your site is for customers. Work on this issue.
13. Useful information
Since you need to increase sales in your online store and build trust, we recommend telling users about the products that you, as their manufacturer, understand best. Place several useful articles or materials on the site about production. Highlight the important differences between you and your competitors and help potential customers quickly figure everything out. It is important to tell as much about the product as possible so that the client does not have any questions or doubts.
14. Visual content
No good website can do without high-quality photos and attractive pictures. The visual series greatly influences the client's opinion and his desire to buy something. If you place clear photos in the product card, the client will have much fewer questions about the quality of the product.
How to increase sales in an online store?
15. Working with contacts
As a rule, satisfied customers tell their colleagues and closest people about the purchased goods, so you need to establish contact with them. You can do this with a small bonus or gift included in the order. The surprise will please everyone at once, and you will have a new client.
16. Newsletter
You can increase sales through an online store by means of useful communication with the client. Mailing works much more effectively than you might think. In a personal letter to the client, you can tell in more detail about your products, warn about upcoming discounts and bonuses.
17. Regular letters
Constantly remind the buyer about yourself. This will increase sales. Email newsletters or messages on social networks are one of the ways to increase the conversion of the site and increase profits.
18. Blog
It would be a good idea to create a blog where you can publish materials on current topics: articles, reviews, tips, tests and much more.
How to increase sales in an online store?
20. Active social networks
Social media marketers know exactly how to increase sales in an online store by communicating with customers on social media. Publish beautiful and bright posts with products, hold contests so that subscribers can share them on their pages, thereby attracting the attention of new potential customers.
21. Order form
Don't force customers to fill out an order in several stages. It's tiring, and the deal can fall through at the most inopportune moment. Develop a simple and easy order form so that it is understandable to all customers without exception.
22. Delivery
Try to make your delivery free. This is always a big plus. Buyers who do not want to waste time on pickup or shopping will prefer to order everything with home delivery. In order not to end up in the red, you can make delivery free from a certain amount.
How to increase sales in an online store?
23. Conviction
You must convince the buyer that the thing you are selling is really necessary. Publish more useful information about the product and its advantages on the site, but write only real advantages.
24. Individual approach
Every person is different. Some customers prefer to buy things impulsively, while others need time. Your task is to find an approach to each client.
25. Variability
Don't be afraid to experiment. Test different styles and appearances of your site, and then compare the results and choose the more profitable option.
26. Increase conversion
According to statistics, out of 100 clients who visit the site, only one will place an order. In order to increase the figures, it is necessary to improve the skills of employees: train them to correctly accept orders and talk to clients on the phone.
27. Average bill
How to increase sales in an online store of women's clothing or jewelry? Artificially raise the cost of the average check with a profitable promotion. Let's say that during the week women will be able to buy three products on your site for the price of two.
How to increase sales in an online store?
28. Assortment
You should constantly monitor statistics and see which products are in the greatest demand, and which ones almost no one is interested in. If there are such on your site, replace them with new ones.
29. Feedback via mailing list
In order to track the effectiveness of your work, we recommend collecting feedback via email. Send out a newsletter and ask customers to rate the work of your managers.
How to increase sales in an online store?
30. Reviews by phone
You have probably encountered the situation when some time after purchasing a product, managers called you to get feedback. This method of getting feedback is also very effective. If the client is not satisfied with something, he will definitely say so.
31. Credit
Let's imagine that your company sells expensive equipment or other goods with an impressive price, which means that customers should have the opportunity to apply for loans or installments. This will significantly increase sales. All you need to do is sign an agreement with the bank and place its widget on your website.
32. Margin
By increasing the margin, you can increase sales volume. Marketers often resort to this method. In order to follow their example, you need to find new suppliers who can offer similar products at a more favorable price.
33. Stimulus
Calls to action that encourage customers to buy also work well. On your website, you can regularly update the list of the most popular products or publish the product of the day. Potential customers will definitely pay attention to a product that is in demand.
How to increase sales in an online store?
34. Profitable sale of a set
Are you thinking about how to increase sales in an online clothing store? Try to competently sell several products at once in one. Let's say you sell trousers that go perfectly with loafers. Tell the client about this perfect combination, it is quite possible that he will want to buy these items as a set.
35. Customer Reviews
Be sure to create a separate section for reviews. Most buyers trust reviews more than information on the site. It is important that the opinions of customers who have purchased a product or service from you are “live”. After reading, a potential client will be able to answer a number of internal questions and make a decision in favor of a purchase.
How to increase sales in an online store?
36. Accompaniment
While the client is on the site, he should not forget that he can make an order. Remind him about discounts, bonuses and free delivery.
37. Service
Plays an important role in increasing sales. If customers often abandon their shopping carts without ordering the product, you need to analyze this situation, find the reasons and fix them.
38. Discounts for regular customers
Always reward customers who regularly or with some periodicity make orders on your site. Offer a discount for regular customers or a bonus system, let them feel your care.
How to increase sales in an online store?
39. Sales
You can't do without them, but before you start offering big discounts, explain to your customers the reason for them. This could be a seasonal sale of goods or a markdown on items from an old collection.
40. Banners
This method is needed to attract the attention of customers. Place pop-up bright images on your site. They can publish special offers, discounts or product of the day.
41. Basket
Use abandoned cart recovery. Remind the potential customer that he forgot to complete the order. This can be done using a notification by email or SMS.
42. Design
A beautiful design of an online store always attracts the attention of customers, so we recommend approaching its development with great responsibility.
43. Name
The product must be memorable, so a good name for it is a success.
How to increase sales in an online store?
44. Product cost
Before setting the price, we recommend analyzing the market for similar products and observing the achievements of competitors. If possible, the cost of some products can be reduced, thereby luring customers. However, if your company sells a similar product, but of higher quality, we recommend, on the contrary, slightly increasing the price and writing this in the advantages.
45. Partnership
This method is most suitable for entrepreneurs who have just opened a business. The manufacturer and your partner must be in cooperation with each other, which will increase the audience of potential customers.
46. Distribution of responsibilities
You can't create an empire alone. In order for the business to go uphill, you need a team of real professionals who will treat their work responsibly, increasing profits.
47. Trust
Relationships in a team must be built on trust. Remember that you are part of a team, and managers will help you achieve your goals.
48. Honest product
The buyer will quickly notice the fake, so try to describe the product as accurately as possible and talk only about the real advantages. Do not deceive the client, then he will definitely come back to you again.
How to increase sales in an online store?
49. Powerful motivator
Each member of your team should have an incentive to work. Come up with effective motivation and sales will increase several times.
50. Testing
Give customers the opportunity to try the product before buying it. If they like it, they will definitely buy it.
Happy selling!
How to increase sales in an online store?
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shammis606
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