NYX Cosmetics and its creative campaign with beauty influencer Mimi Choi

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The result was a lot of mentions and comments around the brand, as it stimulated the creation of tutorials on social media , some promoted by the brand and others not, that helped customers recreate the looks using Dior products at home, exactly what the company was looking for.



Makeup brand NYX Cosmetics, widely recognized for its collaborations with social media content creators to push various makeup products to customers online, decided to create a Halloween campaign alongside beauty influencer Mimi Choi. With over 2 million followers on Instagram with an engagement rate of 3.67% and 2.5 million fans on TikTok, with an average engagement rate of 6.57%, Mimi has established herself as one of the most important figures in the beauty and cosmetics sector, which is why the brand chose her for its special Halloween marketing campaign on TikTok and Instagram.

The advertising strategy managed to capture the attention of the online public , increasing sales of specific products used during the application of make-up, such as the SFX Crème colour palette, the matte black ink eyeliner and th training directors email database e White Liquid Liner.


The Home Goods brand anticipates the celebration of Halloween
In the United States, in recent years, many companies have been anticipating the arrival of Halloween to launch their campaigns. This is the case of HomeGoods, Home Stores, JOANN Fabric, TJ Maxx, Dollar Tree, Nordstrom Rack and Michaels, which have started the Halloween “hunting” season with their promotions and offers since July. In fact, hashtags such as #codeorange and #halloweenhunting have gone viral on social media , with influencers sharing the discoveries or “hauls” of their decoration purchases for the scariest day of the year.

Content creators like Sydney Nicole Addams shared videos on their networks showing some of their favorite Home Goods finds for Halloween.