Average parameters for segmentation

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Motivation: in B2B, decisions are more often guided by logic and rational decisions, and a whole group of people deals with purchase and cooperation issues, while B2C clients can be susceptible to emotions and the influence of triggers. However, as we have already said, there is an opinion that in B2B, decisions are also made by ordinary people, and therefore it is not worth completely abandoning work with emotions in advertising campaigns.

Selection criteria: in B2B, the most important factors are price, quality, optionality, supplier reliability and reputation. B2C buyers are interested in ease of use, design, brand and reviews from other users.

Brand attitude: in B2C, a recognizable brand name and consumer loyalty are important, while in B2B, the supplier’s reputation and case studies are more important.

Communication channels: B2B usually uses professional business italy consumer email list publications, conferences and specialized exhibitions, conferences and forums to promote and communicate with customers. B2C prefers social networks, blogs and other popular media.

Segmentation of target audience
Target audience segmentation is the division of the audience into groups or segments based on certain criteria. The purpose of segmentation is to determine the most promising groups for advertising and promotion, establish formats and channels of messages, adjust pricing, business strategy and brand development vector.