How to combine sales and marketing funnels

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Sales pitch to attract customersImage



As you can see, one funnel leads to another, so when combining both funnels in your student acquisition strategy, you need to keep in mind only one thing:

Continuity: Key to success for the funnel mix
Traditionally, educational institutions always pay more attention to metrics related to the sales funnel, that is, number of registered students, number of those evaluated, those called upon and those enrolled.

But when creating a student recruitment strategy that is executed chile whatsapp number database from digital channels, it is important to include analysis of marketing funnel metrics.

In fact, paying due attention to marketing funnel metrics will give more weight to sales metrics, because if we strive to obtain qualified leads, the probability of obtaining a greater number of registrants increases.

What we want to tell you is that you should create a process that includes both funnels in the most natural way possible, so that sales can achieve greater results with the help of marketing.

Natural continuity is the key to reaching a greater number of enrolled students, so when creating your funnels, pay attention to how each of them feeds into each other.

That is, observe how many leads TOFU passes to MOFU, MOFU to BOFU and in turn, the latter to the registration process.

Control KPIs
The wonderful thing about student recruitment strategies with digital marketing is that everything can be measured, and in fact, the success of the strategies lies in the analysis we do of the data left by our actions.

When you are executing your strategy, you should keep an eye on the following KPIs for better control and results. At the beginning, we recommend that you follow these three: