Inventory filter : Set this parameter

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My advice, however, is to initially start with a standard campaign so that you can understand if your products actually work on the market and then move on to more automated campaigns such as smart or intelligent campaigns.
Country of sale: Select the country where you sell and ship to, so that your ads are only shown to people in that country. Be very careful because you cannot change the country of sale later and if there is no information such as the language or currency of the country, Google will not show ads for the country with the missing information and you will therefore lose sales opportunities.


only if you want to limit the number of products in your campaign.
Bid type and budget: in this section you will have to decide the type of bid based on your marketing objective, such as cost per click or cost per view, for example. Once you have set the type of bid you united arab emirates business email list will have to set the budget that can be used daily for the ads.
Campaign Priority : This setting is only to be defined if you want to advertise the same product in multiple campaigns for the same country. The campaign priority, in a nutshell, tells Google Ads which budget to use in the event of an overlap of products in the campaigns.
Networks, Devices and Location: At this point, all you have to do is decide where you want your ads to be shown. By default, they will be shown everywhere on Google and partner sites, but you can deselect networks where you do not want your ads to be shown, for visibility reasons or to optimize your budget, for example.
The same goes for devices (mobile and desktop) , you can also decide not to show your ads to certain devices.

In this section you can also limit the publication of your ads to certain locations that you can always change during the campaign.

Set up ad groups and product groups
At this point you will be able to create ad groups with a series of product groups inside.

Let me explain better.

For example, you could create different ad groups for each clothing line you sell on your ecommerce site.