Read also: 58 Most Common SEO Mistakes 6. Checking the operation of the analytics counter Wayback Machine indexes the source code of pages and allows you to track changes that have been made to it. Enter the URL of the page, select the date and site screenshots you need, and click on view the source code and evaluate how well it is done. Read also: How to use the new Yandex.
7. Customer Journey Analysis If you want to do a full customer journey analysis, the sweden email list Wayback Machine can help you with that, too. Using this service, you can compare the current length of the journey to the past to determine which stages have changed over time. The Wayback Machine also reveals ways to improve conversion. If your site has been converting well at a certain time, you can look at the previous design, buttons, and links on the page to determine how they affected conversion.
8. Defining the structure of the site The Wayback Machine shows what the hierarchical structure of a site looked like in the past. Sometimes sections can be combined or, on the contrary, split into several pieces. If you look at what the site structure was in the past, you can tell which pages have recently been combined into one category or split into separate ones. If you need to download a page or a site in its entirety, here's a useful addition for those who know how and love to code: to download the historical version of the site, use this script from the GitHub site .
Metrica: a detailed guide for beginners
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