linkedin-sales-navigator-teamlink-tool-13

[shaownhasan]

#10: Inform about paid cuba b2b leads advertising campaigns
All of the above strategies work for both organic promotion and LinkedIn content. Although Sales Navigator doesn't connect directly to LinkedIn Campaign Manager, you can use information gathered from the sales platform to guide your paid campaigns on LinkedIn.

One option is to use attribute-based targeting to reach LinkedIn users based on their company or job title. Use your saved leads and accounts to guide the list of properties you target. Note that you need to build this list manually as this information cannot be imported into Campaign Manager.

linkedin-sales-navigator-attribute-based targeting-14
Another option is to use lead data to create Matched Audiences. For example, you can create a list of companies to target and upload them as a Match Audience. You can then retarget them based on member activity within your matched audience. For best results, use intent-based campaigns to generate leads.

linkedin-sales-navigator-Lead data matching audience targeting-15
in conclusion
LinkedIn provides a great starting point for B2B lead generation, but using Sales Navigator gives your team access to more powerful tools. With the above framework, marketing and sales teams can work together to connect with more prospects and add more MQLs to the sales pipeline.