Marketers Method: Value

[muniyaakter]

Although the initial focus was on B2B customers, we wanted to communicate and start nurturing potential B2C customers as well.

For this reason, one of the first steps was to create a blog that included as much information as possible about Val di Fassa, to capture the interest of B2C customers and start receiving organic traffic via SEO .

On the B2B side, however, we immediately encountered several problems with hoteliers:

They were wary , both of us and of our service. Understandably myanmar business email list we are not from the area and we did not yet have a history of data to show.
They considered the price of the service too high .
Many were already present on other platforms (such as Booking) and did not see the real benefit of joining a new one .
At this point we had a tough nut to crack. We asked ourselves:

How to break down objections?

We had several ideas. The first was to offer the service for free to a first hotelier (who we already knew) and make him the “ambassador” of the project.

After that we started contacting other hoteliers we had met in the area.

In the valley, all the hoteliers know each other very well: having one of them already within MYFassaPlus was enough to convince others to come on board (thanks to social proof).