Let's take a closer look at the sequence of actions when creating a media kit. The composition and design of a media kit depends on the business itself, so the order of actions can be changed.
Step 1: Collect Initial Data
Before compiling a media kit, it is necessary to select and process the information that will be used in it. This includes:
Statistics highlighting the company's strengths.
Information about the audience that the company is targeting.
Data on implemented mint database collaborations and completed projects.
Photographic materials used for graphic design.
The quality of this stage largely determines the appearance of the finished media kit.
Let's take a closer look at the materials that an Internet blogger will need:
Photo by the author of the resource and key employees.
Audience information: geographic location, socio-demographic characteristics, etc.
Data on the number of new users per month, the number of subscribers and the number of published publications.
If there are any successfully implemented collaborations, please provide information about one or more of them.
Step 2: Determine the goal that is being pursued when creating a media kit
The key goal of the presentation is to sell services. However, specific tasks vary depending on the niche. These include:
Attracting the interest of advertisers.
Activating the attention of sponsors and ambassadors.
Search for counterparties for affiliate programs.
After these steps, it will be easier to choose the direction of development.
Stages of creating a media kit
Step 3: Define your target audience
The style of the presentation will be determined by the audience for which the media kit is being created. It can be formal and businesslike or playfully casual. If, for example, you are addressing reputable organizations known far beyond Russia, then the address "Hello, dear friend!" will not be entirely appropriate.
Material aimed at the widest possible audience should be understandable without special preparation. If you are addressing a target audience, the content of the publication should show that you are well versed in the intricacies of the issue at hand.
The blogger's presentation is aimed at large media publishers, book retailers, and reading resources. The style should be light, but without familiarity and colloquial expressions.
Step 4: Design the design
This element has the same meaning as the text content and is determined by the composition of the target audience.
If you plan to establish partnerships with IT companies, large businesses - stick to a businesslike, calm style. If you are targeting modeling agencies, use a luxury style, elegant fonts, spectacular photos of models that will emphasize the individuality and sophistication of the brand. Through the design of the media kit, try to convey to the user the unique features of the brand.
For convenience, you can use all sorts of graphics, photographs, visual effects, pictograms, etc. Keep to a limit: the presentation should not make your eyes water.
Media kit creation technology