"Trending." This refers to a tab on YouTube that lets you find out about the most popular trends.
Google Trends. You need to set a certain time period. After that, the service will show how the number of search queries changed.
Signum.ai. With the help of artificial intelligence, you can easily track new trends. The service analyzes messages in social networks, news, blogs, forums, and other sources.
Pepper.Ninja. Using this target audience parser, you can not only set up targeted advertising, but also analyze the interests of consumers on VKontakte. The service will display the most popular posts from bloggers in your field.
It is worth understanding that there linkedin database are many methods for studying trends. Choose the most convenient tool and stay up to date with all the main trends.
What is your customer's personality?
The more you analyze social media, the better you will understand your customers. And this will help you develop the most effective offer. For example, you know that most of your target audience runs in the morning. Create a survey to find out why they do it. What is their motivation? Do they want to lose weight, set a new record, or improve their mood?
Please note that analyzing your clients' personal interests on social media requires developing a clear strategy.
The more reasons consumers have to interact with the brand, the better. Try to answer all their questions and suggest topics for discussion. Don’t ignore new comments.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
What content is most interesting to your customers?
Today, there are a huge number of varieties of web materials. However, your customers do not like all the information on social networks. The more interesting the content on the resources, the better the relationship between consumers and the company will be. So use content marketing tools to increase your audience. Try to increase people's motivation to buy your products or services.
It is worth understanding that it is difficult to achieve quick results with this method. However, in the long term, working on content will definitely bear fruit. So, be sure to increase audience loyalty and strengthen relationships with clients.
Analyze the content that is already posted on your social networks. This will help you identify the most interesting topics and formats. For example, if you see that videos have the most likes, focus on this aspect. Try to find out what posts with high engagement have in common. Don’t be shy about asking your customers directly what type of information is most convenient and interesting for them.
First of all, you should use the built-in analytics tools. Using the statistics data, you will be able to understand which publications have collected the most reactions and which ones have been ignored. In addition, you will find information about the demographic characteristics of consumers.
Remember that analyzing the sphere of interests of customers in social networks helps to learn a lot about your niche. You will understand what consumers are guided by in the decision-making process. In addition, information from social networks allows you to build the most effective strategy for online promotion and a plan for interaction with the audience.