Step 6. Create a content matrix. The matrix contains key phrases, ideas, and directions for materials. This is an endless source of topics for a content plan - you won't have to sit for a long time and think up something.Semyon Inozemtsev shows an example of clusters of interestsTo create a content matrix, define audience twitter database interest clusters. This is a grouping of people based on similar needs, hobbies, or behavioral characteristics. Next, you need to analyze the data, talk to each group of potential clients, and find out what is important to them, what problems need to be solved. It is also worth looking at competitors: who their audience is and what issues they address.The interests found are divided into directions. This is how potential ideas for the content matrix will appear. The head of the AKM "Strategy" Semyon Inozemtsev in the video explained in detail how to create such a matrix.
Step 7. Adjust. You need to track the social media performance metrics of each post. For SMM, this is:Based on this data and feedback from subscribers, the plan is adjusted. It is worth periodically testing new formats and topics to implement new approaches.The SMM content plan should be organic and results-oriented. The target audience is always at the center — their interests, preferences, and needs. Company news can also be published. However, they should not become the main content.If creating a content plan seems like a difficult task for now, write to us. We have been working with SMM for a long time and launching different blogs. VEKA, Planfix, Kaiten, Masterskaya Zdorovya and other large companies already trust us.
coverage;
involvement;
conversion;
increase in subscribers;
customer acquisition costs;
CTR;
ER;
frequency of publications;
demographic indicators.