Visual search is still in its infancy, but it is already showing great results

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If you don’t believe me, try Google Lens. This thing can already find, if not everything, then almost everything. People WANT to search by images . Once you start using it, you quickly realize how useful it is for shopping, getting directions, identifying landmarks, etc. That's probably why 62% of young consumers want more visual search options (editor's note: there was a link to a study here that is now unavailable).


Visual search optimization is important . If you want to show up in image search india consumer email list results, image SEO is key. That's why you can't forget about tags and clear names for the image files themselves. But that's not all. Even in its visual content guide , Google emphasizes that page authority is now becoming more important as a ranking signal: The search engine also places emphasis on fresh content: The position the picture occupies is also important: Video content continues to gain popularity Online video is filling the internet at an explosive rate.


According to Cisco, by 2021, 80% of all internet traffic will be directed to video. At the same time, the global demand for video content is unlikely to be fully satisfied. Despite the fact that the number of views is breaking all records, HubSpot claims that 43% of people want even more video. Video format tramples everything else in B2C and B2B. “Reading” and “photos” are the last century If video content creation isn’t part of your marketing strategy, you’re missing out.