Don’t let technology hold you back, either. While it may seem intimidating at first, there are user-friendly tools available. Start simple and improve your skills over time. Sarah’s non-negotiables include:
A reliable recording platform chile b2b leads such as StreamYard or Riverside
Describe editing, adding graphics/b-roll, creating clips and leveraging AI
Canva is used to design graphics, thumbnails, and more.
ManyChat for direct messaging (DM) automation
She recommends getting familiar with whatever tool you choose and knowing you can upgrade later. The important thing is to start creating content and keep showing up.
Measure your impact and success
To tell if your personal branding efforts are effective, look for signs of engagement:
Have you received DMs from interested customers?
When you offer brand-related offers, do people say they’ve been following you?
Remember, while climbing vanity metrics like views and reach is exciting, what matters is whether people are actually engaging with you and taking steps to further engage with your brand.