Top 4 Fashion Influencers in Germany in 2023

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Fashion influencers help brands effectively promote the latest collections by generating a great response thanks to their reach, relevance, and reputation. The demand for influencer marketing is ever increasing, an vp engineering email database d fashion influencers play a crucial role. Accordingly, in this post we will take a look at the top 4 fashion influencers in Germany, most of whom collaborate with luxury brands or have even launched some fashion collections or labels.


Key points
Fashion influencers and street style icons: Fashion bloggers have become a staple of fashion weeks and are attractive collaboration partners.
The top fashion influencers in Germany in 2023 include Lisa and Lena, Stefanie Giesinger, Leonie Hanne and Caro Daur.

From fashion bloggers to mega-influencers: the fashion industry and the creation and marketing of trends have changed significantly thanks to the participatory possibilities of social media . First, photographers took notice of social media personalities and the street styles they presented before the shows at major fashion weeks; today, influencers sit in the front rows at the shows.

Many of the fashion influencers we know today have followed the same path, evolving with taste and trend awareness , moving from unpaid blogs to sponsored posts, to becoming true fashion icons. Many of the well-known personalities have a huge reach in 2023 and are therefore attractive collaborative partners for fashion brands. The rise of fashion influencers is mainly due to Instagram, but Pinterest has also made some of today's fashionistas great.

Top 4 fashion influencers in Germany in 2023
In this top ten of fashion influencers in Germany in 2023, we look at influential personalities on Instagram. As already mentioned, the platform's traditional visual approach plays a crucial role in the rise of fashion influencers.

Kolsquare clarification : For this top 10 of fashion influencers in Germany, we only included influencers in the classic sense, i.e. those who have built their fame solely through social media. This means that celebrities like Heidi Klum, even though they have a large following and a great influence in the fashion world, do not appear in the top 10.

1. Lisa and Lena