The Pinterest algorithm explained

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Pinterest is no longer just a source of inspiration, but also an e-commerce platform whose potential marketers must recognise. In Germany, the network already has more than 15 million users per month, who increasingly use the platform to search for products and ultimately also consolidate their purchasing decisions there. It is therefore of great importance for marketers to understand how the Pinterest algorithm works in order to be successful with the next influencer marketing campaign.


Key points
Pinterest is more of a visual search engine than a social network: you need to have an account, but commenting and liking have little meaning on Pinterest.
Pinterest's algorithm is based on several factors, including quality, relevance, timeliness, and user engagement with a pin.
Influencer marketing on Pinterest is especially suitable when brands want to focus on products and services rather than personalities.

Pinterest is a social networking site where people can discover, save and share visual content, especially images and videos. The platform is used by a wide range of users, from individuals looking for inspiration for their hobbies and personal interests, to businesses and brands looking to promote their products and services. The network is based on the concept of “pins” and offers a number of features and tools that can be used for marketing, such as promoted pins and buyable pins , which allow users to buy directly from the platform. In short, users save pins to their own collections or “boards” and thus organize content based on topics and interests.

Read more about the latest updates on social commerce on YouTube here .

Pinterest's big selling point is that it acts as a visual search engine, allowing users to vp manufacturing production email database search for content by keywords, much like a Google search. Some experts even go so far as to question whether Pinterest is a social network or a search engine. The reason for this doubt is that Pinterest hardly fulfills the functions of a social network, but rather those of a visual search engine . Thus, Pinterest focuses on searching for images and videos, while registration and a username are essential to using Pinterest, unlike Google. At the same time, commenting and following other users is possible, but rarely used.

To personalize search results for users, Pinterest’s algorithm takes into account factors such as quality and relevance and compensates for this with a user’s search history and engagement.