Let me explain better. In the “offer” section, in fact, you can optimize your campaign by choosing what it should focus on. By default, Google Ads inserts “click” thus maximizing the clicks that your target will make on your ad. This is definitely the most recommended bidding strategy, especially if you are just starting out, but you still have the option to choose from other options, such as impressions or conversions. Even though Google is such a fast world that your goal must definitely be to encourage the user to open your ad, thus creating traffic to your site, and thus converting the user.
So, a great strategy! Define your target and create northern mariana island b2b leads ad groups In the audience segments section you will set the parameters of your target. You will then define the characteristics of those who will primarily see your ads. First of all, in “search”, you can focus on the interests, therefore the affinities, that your audience should have to be interested in your ad. Set target audience affinities for search campaigns in Google Ads By clicking on “browse” instead you can go into more detail. You will then define the characteristics of the audience that will see your ads, by age, interests, location.
focusing on clicks is definitely
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