As noted above, it allows you to evaluate the results

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Keep this in mind when evaluating the effectiveness of a marketing campaign. Evaluate resource positions dynamically If you changed your optimization approach and marketing strategy some time ago and want to evaluate the results of these changes, use the "With Change" menu. The corresponding button is located in the "Search Traffic - Search Queries" section. The "With Change" function allows you to evaluate both the current SEO campaign metrics discussed above and their dynamics.


Evaluating the dynamics of the indicators will help you in different situations. netherlands consumer email list of various changes in the marketing strategy. You can also determine how search algorithm updates affected the resource's positions. Constantly monitoring the dynamics of the site's positions is the best way to adapt your marketing campaign to Google and market requirements. Evaluate positions for individual keywords To evaluate the resource's position for specific search queries, click on the key you are interested in in the "Search traffic - search queries" section.


In the "Query details" menu, you will see which pages of the site are ranked in search results for the selected key. This information will allow you to evaluate the effectiveness of resource development. Query Details lets you know whether Google is displaying the correct page in search results for a specific keyword. It also shows you the relationships between the query and the content on different pages.