What problems can a high keyword density cause?

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There is no consensus regarding the ideal keyword density . Positions in this regard range from 0.5% to 7%, and even a large part of SEO experts consider that the percentage of keywords in a content is not relevant for search engine positioning; beyond the quantity, their use must respond to quality criteria.

One thing that is generally agreed upon is that keyword agglomeration can be the benefit of using our student database harmful and cause problems such as:

Google Penalty

Some of the changes made to its algorithm in recent years make it easier for the “Internet giant” to detect excessive repetition of terms in written content without a logical order. This practice, known as Keyword Stuffing , is a direct violation of the policies and guidelines for webmasters established by Google, and is penalized with a significant reduction in the ranking of the site that carries it out.

Most of the time it takes a lot of work to get back on track and sometimes even implementing the best SEO techniques does not allow you to return to the top results of the search engine for a long time. Google implemented these actions thinking about the user experience on the web, who through unethical maneuvers was directed to sites where they did not find valuable information, but advertising and content that had nothing to do with what they were looking for.

In that sense, how much is a high keyword density?

There is no exact percentage, but it is not difficult to determine. Google considers that there is an exaggerated use of keywords when they interrupt the flow of the text, make it lose its naturalness and do not contribute to the syntactical development of the idea that is intended to be conveyed. For example:

“Gourmet food is delicious and healthy for your pets. If you give gourmet food to your furry friends, they will be happy and have optimal physical performance, because gourmet food contains the ideal nutrients…”

Without a doubt, Google's penalty is the biggest consequence of a high keyword density , but there are other highly damaging consequences:

Negative impact on content strategy

A text that constantly repeats a word or phrase violates basic grammar and writing rules, and does not respond to the web writing style designed for the user and optimal for attracting an audience .

In other words, it is content that, even though it provides valuable information, does not meet the quality criteria required for a successful Content Marketing strategy. When interacting with an article that is dense with keywords, there is a high probability that the user will abandon it because it is perceived as distant, cumbersome and difficult to read. As a result, the conversion rate decreases significantly, traffic drops and lead generation practically disappears.

Low viral content

Assuming that Google does not detect keyword stuffing and a relevant position on the web is achieved…

Who is going to share an article like that on their social networks?

It is clear that, although there is no established optimal density of keywords, you have to write with the user in mind and insert the terms in a natural way, making sure that they do not hinder reading, and complement their use with SEO techniques such as backlinks , relevant content, anchor texts and mobile optimizatio