of times an ad has been displayed and the number of clicks, but by linking it to Analytics, you can even check the on-site behavior of users who came from an ad, such as bounce rate and length of time they stayed on the site.
For example, if you have information that shows that users who come from Ad B are cmo email lists more likely to bounce, this can be useful for making future improvements to your site and adjusting how you direct users from ads.
Now let's take a look at the steps to actually link Analytics and Adwords.
Check in advance whether you have the following permissions:
Have "Edit" permission for your Google Analytics property
Have "Administrator" privileges in your AdWords account
1. Log in to Adwords and select "Linked Accounts" from the gear in the top right.
Select Linked Accounts