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What is Cost Per Install (CPI)?
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Common marketing terms
What is Cost Per Install (CPI)?
CPI (cost per install) is a common pricing model used in mobile app advertising. It represents the amount an advertiser pays a publisher or advertiser for each successful app install.
How CPI (cost per install) is calculated
The formula for calculating CPI is pretty simple: CPI = Total Ad Spend ÷ Number of Installs, let’s look at a practical example:
If you invest $500 in an app ad campaign that generates 200 new installs, your CPI would be:
CPI = $500 ÷ 200 = $2.50
This means you pay $500 for every install that results from algeria mobile phone number list this specific campaign New users of the app pay $2.50.
Factors affecting CPI (cost per install)
There are several factors that may affect CPI:
Geography: CPI varies significantly across regions
App Category: Different types of apps have different CPIs. The CPI for hyper-casual games is usually $1 or less, while the CPI for hard-core games can be as high as five times the former.
Operating system: iOS users may have a higher CPI than Android users.
Ad units: The prominence and placement of ads can affect CPI. Ad spots that are more likely to be seen usually cost more.