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How to Run an Instagram Contest - The Complete Guide
Marketing, Social Media, Promotion
Instagram is one of the most popular platforms for contests and giveaways. It’s a great way to attract attention to your brand, increase audience engagement, and expand your social media presence. In this article, we’ll look at how to effectively run an Instagram contest to achieve maximum results.
Marketing, Social Media, Promotion
Step 1: Defining the objectives of the competition
Before you launch a contest, it’s important to clearly define its goals. This could be to increase your following, increase brand awareness, collect contact information from potential customers, or drive sales. The goal should be consistent with your business’s overall marketing strategy.
Step 2: Develop competition rules
Keep the rules simple and clear. Include how to enter the contest, the criteria for selecting winners, the time frame, and the prizes. Don’t forget to make sure your contest complies with Instagram’s policies and the law.