How to negotiate properly with influencers?

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Influencer rates are not fixed and can change with each new collaboration proposed to them. There are good practices for negotiating KOL rates and therefore controlling certain costs related to the deployment of your influencer project. In fact, you can:


Propose a longer-term collaboration with influencers
Long-term campaigns can be a good way to negotiate influencer fees. Whether it’s brand ambassadorships or collaborations lasting several months, this type of partnership can serve the interests of both the company and the influencer. As partners for a longer period, the brand and the KOL can, for example, bundle content shared with the target audience during the reflection around the collaboration.

Rather than setting up a “one-off” campaign, extending the collaboration can also be an opportunity to gain content organically, especially through repeated mentions by the influencer and their audience. The long term is certainly a more important commitment for the KOL to the brand, but it also guarantees a more lasting collaboration over time.

Collaborate with a KOL who already knows your brand
We've mentioned it before. Collaborations with a KOL who is already convinced of yo investors mailing address list ur brand can have a considerable effect on the influencer's ratings. Indeed, if the latter is a customer himself or has known your products and services for a long time, he will be more likely to accept a collaboration with you by lowering his rates . As he is already convinced, it will be even easier for him to explain the values ​​surrounding your brand , convey the right message to his community and bring real returns to his campaign. This can be a real advantage in negotiating his rates and thus, reducing the costs related to the collaboration.

Thinking about payment for results, affiliate programs and their evolution
We have already talked about this in this study . Affiliate programs can be an excellent way to control the costs related to an influencer collaboration. They are based on the real performance of a KOL in the context of a collaboration with a brand and can avoid unpleasant surprises. Thanks to the key performance indicators linked to affiliate programs (CPS, CPA…), the content creator and the brand can follow, during and after the campaign, the concrete results obtained from the content published by the KOL.

Performance-based compensation can provide a new motivation for the KOL who, knowing the overall objectives of their campaign, will be more likely to post the right messages for their community. Again, this type of compensation is part of the negotiations carried out with the content creator and must be validated by both parties to work effectively. Depending on the results obtained, the collaboration with the KOL can also evolve, giving rise to a new type of more sustainable partnership , for example.