Google Analytics' Multi-Channel Funnels Report is a report that shows the referrers that led to visitors to your website. You can check which referrers contributed to your visits, enabling deeper analysis.
Google Ads' "Smart Bidding" can utilize Analytics data
Google Ads' Smart Bidding is a feature that uses machine learning to investors email lists optimize ad placements. This automatically adjusts your ad placements to get clicks that lead to revenue. Smart Bidding also uses analytics data to optimize your auto-bidding bids. By eliminating unnecessary clicks and unnecessary expenses, you can expect to see more conversions and reduced costs.
Requirements for integrating Google Ads and Analytics
In order to collaborate, the following two conditions must be met:
You have "Edit Property" permission in Google Analytics
Your Google Ads account has "Administrator" access permissions.
Here we will explain how to check each permission.
How to check your property's permissions in Google Analytics
You can check the permissions of a property in Google Analytics by following the steps below.
1. Go to Analytics and click "Admin"
More data in your Google Analytics Multi-Channel Funnels reports
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