Source: Mello We will identify the problems

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The landing page was developed in close cooperation with the customer. Marketers attended corporate meetings and personally discussed changes with the client. Conversion in May 5.5%: The promotion is moved to the first screen. There is only one target action left. The slider tells what the user will receive when ordering the special offer.


That are slowing down the promotion of your site. More details Multivariate testing resulted south africa consumer email list in a 51% increase in conversions The initial conversion rate of the main page of the website offering psychological consultations was 4.33%. During the work, the following were tested in different combinations: 16 headings, 16 subheadings, 5 countdown counter options, blue and green buttons "Get advice" advantages, 11 background images.


The final version of the first screen with a conversion rate of 6.55%: Source: Konvr 30% more applications after correcting the structure and text Landing page before rework (first screens): The first screen provides virtually no information about the Restik service, so users simply don't see the point in scrolling through the landing page further. And if they do open the second screen, they immediately encounter a discrepancy: they've already read about the price - 590 rubles per month, and then right there in the capture form - "Participate for free.