Walmart's video showing holiday cookies on a table.

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This holiday season, think of ways your campaigns japan business email list can use trends both new and old in a playful way. Walmart’s ASMR version stays true to its brand with an approachable video showcasing affordable products.

Spotlight user-generated content
User-generated content doesn’t have to be freshly posted to be relevant for your brand’s holiday campaigns. Make sure you have permission from the user to re-share, and find unique ways to tie in user content from earlier in the year to your holiday posts. For example, resharing of X (formerly Twitter) or Threads posts in a “meme” format is popular on several channels and can be an easy way to promote user-generated content about your brand.

Have a merry, bright and successful holiday marketing season
More people are turning to e-commerce and social shopping, and the most wonderful time of the year keeps getting longer. That means more pressure on social teams to design attention-grabbing campaigns and answer an influx of customer care inquiries.

As you gear up for the season, optimize your holiday marketing strategy by aligning your content to audience preferences, based on each social network. Download our 2024 Social Media Content Strategy Report to guide your network strategies this holiday season.