An AI-generated film created for ToysRUs about their brand's conception

[shaownhasan]

MANGO
The Spanish fashion retailer MANGO laos business email list unveiled their first completely AI-generated campaign on LinkedIn. Their statement was less disclosure-focused, instead emphasizing the technological advancements that made the campaign possible. In their post caption, the brand explained why they decided to create an entirely AI-generated campaign, and how it impacts their business strategy.

A LinkedIn post from MANGO that explains their entirely AI-generated campaign and a photo from the campaign

Toys“R”Us
Toy store Toys“R”Us recently unveiled a one-minute video about their company’s origin story that was entirely created by AI. The brand claims the video is the first ever brand film created with OpenAI Sora technology, which they explained in their YouTube caption and press release.


Since the film’s launch at the Venice Film Festival, Toys “R” Us has promoted its AI origins—proving that disclosures can be potent opportunities for creating brand buzz. Even if AI-generated content stirs up negative sentiment, Toys “R” Us is proof that (sometimes) all press is good press.

As AI-generated content becomes more prevalent on social media, brands need to navigate the balance between innovation and transparency. That includes creating brand guidelines that define when AI disclaimers are necessary. While platforms are implementing individual policies and some governing agencies are stepping in, the bulk of the responsibility still falls on brands.