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Sometimes you might want to compare two very different versions of a significant step in the customer journey. For example, if you’re part of an affiliate program, your landing pages will be key. So you can split test a radically different version, adopt the champion, and then test further tweaks to optimize it.

You will find many alternative elements to test. The limitations will be your time, resources, and imagination. Use your instincts to decide on priorities when you start. Test them, learn from the results, and make more informed decisions about testing in the future.


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Why use A/B testing?
Incorporating A/B testing into your digital marketing australia consumer mobile number list practices offers several benefits.

Marketing effectiveness : After each test, you can adopt the most effective approach, optimizing your return on marketing effort.
Understand your market : Regular A/B testing improves your understanding of customers and sharpens your sense of what works.
Spot changing trends : By maintaining a testing cycle and revisiting aspects, you can stay ahead of changing consumer habits and preferences.
Belt data : This is a relatively simple way touse datato inform your digital marketing and create even easier customer journeys.
Agility : Check and adapt to insights from other parts of the business. For example, imagine your productbeta testingsuggests that unexpected features are particularly popular with users; test version B of your marketing that highlights these features.
Encourages curiosity : Encourages a spirit of constant reflection: how could your marketing be improved?

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It offers a manageable framework for making more informed marketing decisions. Just as a test-driven development strategy helps coders in QA work faster, A/B testing gives marketers the opportunity to adopt a more efficient approach to their work.