More tips from Kolsquare for your influencer whitelist strategy

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As with any influencer marketing campaign, you need to find the right fit for your brand . It's also important that the influencers you want to partner with have a business profile, a creator account, or a verified Instagram account. Typically, that's probably only problematic with nano or micro influencers.

You will certainly need to plan the campaign thoroughly, because it takes time to execute it from start to finish. You have to contact influencers, send them products and wait for their content. As we have pointed out before, the best thing about paid media is the longer duration of content and the resulting increase in audiences .

Be aware of the legal requirements of such a campaign , namely usage rights that may result in additional fees. These, and any other payments, must be within your set budget . As developed as the influencer marketing sector is, there is no standard contract with them. Marketers must ensure explicit details down to the level of whitelisting permissions or admin access. Understanding the contract and avoiding and resolving any confusion caused by the language is another practical tip.

Of course, you also need to measure the organic component of your campaign in addition to the paid ad metrics. So every paid ad should be overseen by an ad manager or influencer marketing manager to track and measur communication directors email list e impressions and clicks, as well as cart additions and conversions. In short, calculate your ROI very carefully .

Walk the influencers you want to work with through the ad approval process if they haven’t done so before. Clearly communicate what you want and expect, but let them have their creative freedom. Tip: Clickable hashtags reduce traffic to your brand’s website, so remove them from your dark ads . Overall, influencer whitelists are an effective and powerful tool for growing your business.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.