How to identify who my ideal client is?
The first and most important thing is to understand that it is not just one profile, but rather several. This number will depend on the number of markets and even the positions or jobs we want to target with the communication of our product or service.
The second step is to clearly define the objectives for which we are investigating, that is, why we want to better understand their needs:
Do we want to know what value you perceive in our products or services?
Or understand their pain points to create new solutions to their problems or needs?
Or redesign our digital assets and come up with a new communication strategy?
Once we have the profiles and the objective we want to achieve with the strategy, we move on to choosing the instrument or tools that best serve our goal.
Buyer Persona or Persona Archetype
The Buyer Persona, Persona Archetype or customer prototype, refers to the representation of the profiles of our ideal buyers, beyond a simple definition of position or age range.
It is a tool that helps us to set the course and better understand our clients and country area code philippines prospects, understanding their pain points and their context: What is relevant to them, where they get their information, who they trust, what their personal and professional goals are, what their fears are, etc.
In this way, we can put the customer at the centre of all our commercial and marketing actions, always seeking to make their lives easier.
In this note we explain step by step how to create a Buyer Persona >>
Jobs To Be Done
It is essential to define what tasks your ideal client faces in their day-to-day life, and in these activities, how your product or service will make things easier for them: How will it generate efficiencies and savings? How will it lead them to their success scenario.