Linkedin KPI: How to evaluate your performance?

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A dense LinkedIn network allows you to improve the effectiveness of your prospecting and significantly develop your company's reputation. The more attention you pay to your connections, the higher the engagement rate of your posts and your conversion rate. To do this, you need to know the characteristics of your target audience and the content that will appeal to them. By regularly monitoring your KPIs on LinkedIn, you can fine-tune the parameters you control and achieve better results. In this article, we focus on the KPIs to track in order to optimize your performance on Linkedin according to your objectives.


1. Qualify and quantify your followers on LinkedIn
Qualify your audience
The different types of followers on your Company Page can be broken down into a percentage of your total number of followers based on their: company, industry, seniority, company size, role, etc. These LinkedIn metrics are important to keep in mind if you want to connect with people in your industry or target people in similar industries . This allows you to better understand your company’s influence. The Demographics KPI is important because it allows you to quickly understand the different types of followers on your Company Page and tailor your content to their interests.


To increase the number of subscribers to your company page, you can also directly invite your contacts to follow it.

Each month you will receive 100 new credits. One invitation equals one credit, and credits are returned if the invitations are accepted.

In just a few clicks, it's easy to suggest that people in your personal network follow your company to access your news directly. This close network is also often the easiest to activate and allows for a high level of engagement.

To take it a step further, you can offer your customers coupons or even gift cards in contests, for example, to encourage them to follow your company page. This allows you to extend your reach to your customers’ relationships when they interact with your posts.

Quantify your audience
Number of visits to your LinkedIn profile
If you have “optimized” your profile, added keywords and are active, you should be more “visible.” But how do you measure your improvements on LinkedIn?

First, by measuring the number of people viewing your profile. If you have a premium finance directors email database list account, you can find out exactly who views your profile.

Appearance in searches
Add descriptive words to your headline, about, groups, experiences, job description, skills, and mentions. These additions help your profile appear in search results on LinkedIn. This usually increases the number of views to your LinkedIn profile.

Visibility of your company page
Your company's visibility on Linkedin can be measured by your number of followers, which is shown in this image. You can compare your results over a period of time, see if you are satisfied or if you need to adapt your content.


Track your total number of followers: identify the weeks in which you gained the most followers, see what worked, and think about how to repeat that recipe .