4 ways sales and customer service teams can work in synergy

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Adopting a culture of cross-training will also help expose the two teams to the challenges each team faces. As a result, the two teams better understand each other’s roles and how their decisions affect their work. This also opens up internal lines of communication, allowing the two to discuss how they can work together to better perform their roles.

The best thing about cross-training is that you don't have to brazil consumer mobile number list break the bank to do it for your teams, especially whenstarting a businessYou can create an outstanding internal cross-training program by following the process outlined below and customizing it to work for your teams.

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You will need a strong team leader or sales and customer service managers. But if after a while you notice that your program is not performing well, you can outsource sales and customer service experts.

2. Identify opportunities for cross-selling and upselling
Another way your sales and customer service teams can work together is to identify opportunities for cross-selling and upselling. Cross-selling techniques encourage customers to purchase complementary products alongside the one they are using, such as phone cases and phone pouches.

This iHerb image is a great example of cross-selling. Although the customer is looking for organic wheatgrass powder, iHerb suggests spirulina and root powder as complementary products.

4 Ways Sales and Customer Service Teams Can Work in Synergy
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Upselling encourages customers to upgrade their current products. Theproduct recommendationscould encourage progression from basic to premium, as shown in the Spotify example.