Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

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Affirm

It partners with retailers across numerous uk business email list industries—everything from auto and home goods to clothing, electronics and travel. In a recent Sprout webinar, Social Media & Brand Marketing Lead Deandre Moore explained how Pinterest helps the brand meet its primary demographic despite offering such a wide array of products.

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. I personally think that Pinterest is very overlooked and it’s a great platform when it comes to driving traffic and conversions, especially from a paid perspective.”
– Deandre Moore, Social Media & Brand Marketing Lead, Affirm

Moore says figuring out what content Affirm’s audience engaged with helped the brand shape its Pinterest strategy. For example, the team noticed there were conversations online about people creating vision boards, so they created a travel campaign inspired by the trend.

A campaign named "Affirm Your Travel" on Affirm's Pinterest account

“We saw there was this concept of manifestation and how people were thinking for the year,” Moore said. “There were so many different reasons why people travel. We took all that information in and we really used it to craft our copy and creatives. It’s honestly one of our best performing assets of the year so far.”