Committed and engaging collaborations

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Instagram’s Collabs mode also offers public institutions, other organisations and academies the opportunity to use a KOL’s voice to spread a powerful message . For example, Australian Milly Rose Bannister , an entrepreneur and engaging speaker with 163K followers on Instagram, shared a powerful Reel alongside the Enterprising Girls Academy for young Australian girls aged 10-18. In this collaborative post, the KOL wanted to raise awareness among her community about the under-representation of women in Australian business and present the many barriers that explain this fact. The Reel also highlighted the Academy’s missions, which are not only to “empower girls to break the stereotypes associated with entrepreneurs” but also to provide them with “the tools they need to gain the confidence, skills and mindset to thrive in the world of innovation”. A powerful message for a Reel that already has more than 4.4K views in just 4 days.

With this new feature, Instagram is once again affirming its desire to satisfy its users and facilitate their journey on its social network. Through these collaborative posts and Reels, brands and content creators make their partnerships more visible and transparent to their audiences, while boosting their joint performance and reach and avoiding duplicate content. Of course, you'll have to try this feature in your next influencer marketing projects to really convince yourself.

About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest risk managers email database private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.

table of Contents
Instagram Collabs: What is it?
How to use Instagram collaborations to boost your marketing strategy?
When Brands and KOLs Take Over the Collabs Mode on Your Instagram Shares
Influencer Marketing: Shall we take your strategy to the next level?
Our team of experts will be happy to show you our influencer marketing platform in action and discuss your individual needs, goals and aspirations.

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