BookTok: the revival of literature on TikTok

[Dimaeiya333]

If you thought that literature was reaching fewer and fewer young people, you may change your mind. In fact, for a few months now, the hashtag #BookTok has spread and become popular on TikTok. We explain it to you.


For those who don't know TikTok yet
TikTok is a social network that aims to publish short videos, a big difference from the Youtube platform in particular. Most of the time, these are musical mini-clips that follow the fundamental principle of the platform: the creator films themselves with a sound and then publishes the video for their audience. These were the early days of TikTok. Today, TikTok has diversified a lot and no longer offers only musical content. We now have access to many comedic, cultural or artistic TikToks , etc.

However, the procedure remains essentially the same. A user records a short video with vp audit email database background music . Once the content is recorded, TikTok offers the possibility of adding effects or text to the video. Then it's time to publish.

To give you a better idea of ​​the popularity of this app (and in case you still had any doubts), here are some key figures. In July 2021, TikTok announced that it had surpassed the 3 billion download mark worldwide . In September, the platform surpassed 1 billion monthly active users. These figures are colossal and represent a real strategic communication opportunity for brands looking to launch their next influencer marketing campaigns on this social network.

The #BookTok phenomenon
A real treasure for literature fans, #BookTok has no less than 4.4 billion views on the TikTok platform. Through the videos posted under this hashtag, you will find many reading enthusiasts, some of whom have become bookfluencers, talking about their favorite books (Source: lemonde).

It should be noted that this hashtag is mostly based on a fairly juvenile type of literature. However, there is a huge Harry Potter fanbase, among others, who talk about this work in the comments of many TikToks.

In these short videos, TikTokers explain the different plots and characters of the book they want to share. Some creators go even further and dare to reproach the authors for the negative aspects of their books. However, the literature covered on this platform is light and accessible to everyone. We are not talking about a literature course, but about entertainment above all.