Zoya Mishunina
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How to Automate Ecommerce Marketing and Why You Still Have to Work
In the minds of many e-commerce business owners, there are two types of marketing. The first is “regular”, where you have to work, hire a marketer, or even a whole department to help him, train everyone, come up with hypotheses. The second is magic marketing, where machine learning algorithms do everything for people, and artificial intelligence itself writes newsletters and sends them on the new moon from Thursday to Friday.
When such a business owner sees software that has the word “automation” in its name, he immediately relaxes: “Robots/artificial intelligence/little invisible people will do everything here, and I will calmly take care of calculating revenue.”
Zoya Mishunina
REES46 eCommerce Marketing. Creates strategies, builds switzerland email list communications, finds advantages, creates demand. Makes your business something to love.
You should know that in practice, of course, everything is not like that.
Today, there are many opportunities for automating marketing in e-commerce at all stages, from lead generation to working with customer loyalty. We can highlight two large layers of tasks that can and should be automated - this is working with cold and warm leads.
Let's look at examples of what marketing automation is in e-commerce and how to make your life easier if you work as an e-commerce marketer.