Building upon the triumph of Scatter Slots, Murka's Slots Era campaign showcases the transformative impact of collaboration and strategic optimization. Accelerating one week faster than average and leveraging insights from its predecessor, Murka demonstrated its unwavering commitment to efficiency and ROI-driven strategies, achieving a notable 11% reduction in CPI and surpassing its ROAS goal within a month. The synergy achieved through collaboration with Appier across multiple products propelled Murka's trajectory, utilizing insights from the Scatter Slots also-purchase list to expedite learning and enter the ROAS optimization stage by Week 5. The campaign's progression unfolded through distinct stages, starting with a comprehensive sampling phase aimed at gathering vital data. Transitioning into the post-November optimization stage, Murka's strategic focus on CPI reduction and prioritization of high-performing mobile-web traffic sources yielded exceptional results, maintaining well-beyond-target ROAS.
Murka ROAS performance
Insights into Social Casino Game User Behavior and Creative Preferences
Murka's meticulous inventory and creative analysis unveil crucial insights into user bolivia mobile phone number list behavior and creative preferences. Users passionate about online entertainment exhibited higher order values, whereas the majority of traffic comes from those engaged in online communities. Additionally, users who acquire knowledge through online resources are more likely to install. This understanding fueled targeted strategies aimed at enhancing user engagement and acquisition. Creative elements embodying the concept of Wealth through Luck drive higher impressions, installs, and conversion rates, emphasizing the significance of strategic creativity. The preference for horizontal ads highlights the importance of creative placement and format selection in maximizing engagement and conversion rates.
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Nurturing a Long-Term Partnership for Continued Success
Building on the success of our collaboration across two social casino game titles, Appier successfully onboarded the new game, Texas Holdem, in November. Leveraging past experiences, Appier will continue to assist Murka in acquiring high ROAS users and achieving marketers' ROI goals for this game.
"Appier's solution effectively stabilizes and elevates our ROAS, underscoring the power of data-driven insights. We anticipate further success as our partnership evolves,” said Kazimierz Merklejn, Murka's Programmatic User Acquisition Manager.
Looking ahead, Appier remains committed to driving innovation and excellence with Murka, empowering continued growth and shaping the future of social casino gaming together.