Always send leads directly to the right agent

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When a person is interested in buying or selling a property, they are not going to sit patiently at a source and wait for a single agent to get in touch.

Because buyers and sellers want things to happen quickly, or to be given attention at a time that suits them, they will be continually looking at different websites and suppliers. Not to confuse this state of mind with rushing through the process, buyers and sellers are rather looking for immediate attention to initiate or begin the overall process. It's all about getting started, and who can help them get started the fastest.

If a potential buyer is looking at a property, one way to ensure that you capture that potential client is to send the details not only immediately, but directly, to the agent responsible for that property. Sending potential client details to middle management for passing on is a common oversight in this industry.

In another example, if the prospective buyer has a question, the agent can engage in a conversation via live chat and connect in real time, sharing any relevant information the buyer is looking for. Another option is to hop on the phone for a real-time call. Again, it's all about starting the process right then.

However, if the lead goes through the middle management of an organization and has to be redistributed to the appropriate real estate agent, that is wasted time that you could have already started spending on it. Don't let the competition steal your potential buyer.

Moving on, always make sure you have a photo (also called an "avatar") of the agent. canadian cto cio email database This is to make the potential buyer feel like they can trust the company. As a rule, people trust people, not companies. See below for the design choice to specifically foster this trust:



Direct leads to right agents
The potential customer will go directly to the right agent. This speeds up service and improves the customer experience.

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If they can't find what they're looking for, step in to help them.
Many times, when people visit a website and what is being said is unclear or they cannot find the information they are looking for, they simply leave. This results in a higher bounce rate.

A visitor leaving shortly after landing on a page often happens because you're running ads with a certain value proposition, but you're failing to deliver that value. Your advertising needs to align with or follow the copy on your website. When there's a mismatch between an ad and its landing page, for example, you're bound to lose the initial interest that your ad generated.

When a visitor has been browsing your page for more than 45 seconds, the smart thing to do is to implement a popup or form at this point, essentially asking: Didn't find what you were looking for? The idea is to draw the visitor in and get closer to what they're looking for, then let them know that you're looking for a match in your listings and will send it to them. Then, get their email address and send them the ads.