Top 4 B2B lead generation tools - Chatbots

[Dimaeiya333]

Chatbots. Without a doubt, a big player in B2B (and B2C) lead generation. Unlike conversational forms, chatbots come with some preconceived notions or negative baggage. I want to dispel all that for you.

Yesterday’s chatbots are no longer the norm: These bots were attention-getters, known almost as much for clogging up the page as for being irrelevant to what’s displayed on it. Yuck, and bye-bye.

Today’s chatbots have a more organic (though not perfect) interaction and have, in fact, grown to include a couple of different types: AI and non-AI chatbots.

Speaking of recent growth, Tidio reports that 20% of small businesses in 2022 founder email address list are already using this type of tool, while up to a whopping 80% of medium and large businesses have plans to implement chatbots . So if you’re not pushing chatbot solutions for your company’s customers or working to connect with that 80% of businesses that want it, the time to start is (literally) after reading the rest of this post.

Your target audience is not only missing out on valuable leads, but also the opportunity to prequalify and improve the quality of those leads.

‍

Serviceform B2B Lead Generation Chatbot
So, what is the best B2B chatbot? Well, it really depends on the size of the company you are recommending the chatbot to and the goals of that company.

If you're targeting large-scale businesses with lots of traffic and broad needs — think customer support and product page navigation or search capability — I'd recommend AI chatbots. These bots are fast and can flexibly respond to thousands of queries. But even under the right conditions, AI chatbots shine brightest in the B2C space.

And a word of warning, as with anything artificially intelligent: not all bot responses will be relevant or, say, even intelligible to your visitors.

As far as lead generation specifically goes, our experience in this field shows that AI chatbots actually lead to a loss of leads, not a gain.

For this reason, for larger businesses with lead generation needs, as well as any SMB (or small to medium-sized business) target audience, I recommend the opposite of AI chatbots in what are often referred to as click-to-convert, pre-built, or no-code chatbots.

Click-through chatbots maximize lead count and have been proven to increase lead generation by 30-40%, according to the experience of Serviceform's own lead generation experts.

However, the limitation of this type of chatbot is that it will only be as smart as you design it, so don't expect the variety of queries that an AI chatbot can cover.

This gap is an opportunity to boost your live chat capabilities – after all, lead generation and customer service solutions make a powerful pair.

‍