7 brand ambassador program examples to inspire you

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Nike
Nike’s brand ambassador program is a germany b2b leads benchmark for excellence. It strategically selects athletes and fitness enthusiasts who embody the brand’s spirit of performance and innovation. These ambassadors promote Nike products through social media and real-life engagements.

Nike collaborates with high-profile athletes like Michael Jordan, Serena Williams and Cristiano Ronaldo. These athletes use Nike products in their professional careers and share their personal experiences with the brand on social media and news articles.

In addition to collaborating with global sports stars, Nike also leverages local brand ambassadors like running coaches and personal trainers. These local influencers engage with their communities through running clubs, fitness classes and social media, promoting Nike’s products on a more personal level. This multi-layered approach boosts Nike’s global presence while still resonating deeply within local communities.

An image of a Nike brand ambassador showing a gifted merch in an Instagram post

Sephora
Sephora’s ambassador program, known as the Sephora Squad, focuses on diversity and inclusion. The program recruits a broad range of beauty influencers passionate about makeup and skincare. These ambassadors receive exclusive products to test and promote, creating authentic and engaging content that resonates with Sephora’s diverse customer base.

The Sephora Squad is unique in seeking out influencers of various ages, ethnicities, body types and beauty philosophies, so its marketing is inclusive and representative of their entire customer base. By doing so, Sephora broadens its appeal and fosters a sense of community among its customers, who see themselves reflected in the brand’s promotions.