What skills do you need to become a social media manager?

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Additionally, even though review sites like Yelp, Google My Business, Glassdoor,‌ and TrustPilot aren’t usually seen as social platforms, social media teams still keep an eye on them. It can be a portugal b2b leads lot to manage, so many use tools like Sprout Social that combine all their messages from social media and review sites into one place.

Sprout’s review management dashboard, which aggregates reviews from Yelp, Google My Business, Trust Pilot and more into a single, unified stream.
All brands can differ in what they want from a social media manager, so our experts recommend refining these core social media skills to start your career.

Experience developing strategic content
Most social media manager roles require experience creating social content that resonates with a target audience—like this job posting from Notion demonstrates.

A Social Media Manager job listing from Notion. The listing calls for a collaborative self-starter who can partner strategically across functions and develop content.
If you don’t have professional experience, that’s okay. Instead, practice honing your skills on your own personal social media accounts. You can also build on this skill by developing social strategies for brands you admire. Both exercises can help you showcase your abilities while developing a starter portfolio.

All of our experts agreed social analytics skills are a requirement for social media managers.