How to sell in 2019. 6 key factors

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In 2019, having the best sales team will not be enough to achieve success in a campaign, as we find ourselves in an extremely demanding environment.

Users are saturated with impulses from different brands, they have a lot of product information, they interact with them daily through different channels simultaneously and at a very high pace, typical of this era.

The manager of a Contact Center who leads a telesales campaign, student database in addition to being a great salesperson and having a team of highly trained salespeople , must be familiar with the latest technologies and have extensive knowledge of digital marketing.

We are in times of increasingly lower sales ratios where users resist overly pushy strategies, and inbound is becoming increasingly important as they prefer to contact us directly.

We highlight 6 basic points that a sales campaign must have at least to achieve success:
Qualified databases of contacts. It is very important to establish a solid and stable relationship throughout the year with partner companies that generate leads, verify compliance with the LOPD and the conversion levels of potential clients that they usually generate through campaigns on social networks, search, affiliation, raffles, etc.
Having a good Digital Marketing department in order to complement offline sales with online sales, generating potential clients through SEM, social media campaigns and SEO. Online and offline campaigns must be consistent with each other and use the appropriate communication language in each area.
More Inbound . Users are used to interacting on Social Networks and they are the ones who prefer to contact us. Our obligation is to have a competitive digital strategy and trained and accessible Customer Service teams on the different networks, chat or WhatsApp.
Using the best technology is crucial to make the investment profitable and to obtain the best sales and lead conversion ratios. The predictive dialing engine helps us to improve contactability, supervise and provide assistance to salespeople, monitor the main service KPIs and apply the best conversion databases.
An efficient Back Office team that supports the sales team in the administrative function, capable of interacting with customers through different channels such as email, WhatsApp, chat and social networks.
A team of trained and motivated Salespeople, managers and team leaders, with ongoing training and a competitive incentive system. Additionally, a Contact Center manager must have a very clear internationalization strategy since he or she works with centers located inside and outside Spain and be able to manage different cultures and sales ratios and adapt them to the needs of customers.
As you may have noticed, only the last point refers to the sales team , which is a consequence of the complexity I mentioned at the beginning and the necessary investment that a well-done telesales campaign entails.

In the sales function, no one converts or will ever sell more than a salesperson and, therefore, we must not forget that salespeople, with their talent, creativity and professionalism, are the ones who make the difference at the end of the day and who define the identity of the company.