Owners of service establishments in pursuit of originality and creativity often go beyond the bounds of reason. Signs with funny, absurd inscriptions that do not correspond to the type of activity of the company are far from uncommon. Of course, the name can cause laughter or surprise, but it is unlikely that the company's goal is to get such a reaction from potential clients. There are many examples of organizations in Russia whose owners are clearly unfamiliar with the peculiarities of naming: the child care center OOO "Dovolny Spinogryz", the hairdresser "Happy Hair" or the delivery service "Country of Fried Chicken".
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Beauty salons are one of those organize your finances with mint types of companies whose owners often make mistakes with the name: they do not see the hidden meaning or do not attach much importance to this issue.
The most common case is when a hairdressing salon, manicure studio or beauty salon bears the name of its owner: "Kristina", "Snezhana", "Yesenia" and so on. It is not necessary to inform passers-by on the street what the name of the happy owner of the establishment is. The name will work as an image component only if the master has many regular customers and a good reputation.
Another option for using the name in the company name is "U komoto". It is possible that "U Marina" or "U Tatyana" will offer experienced hairdressers and a high level of service to visitors, but in order to use the studio's services, people first need to guess what is hidden under the sign: a beer hall, a butcher's shop or, after all, a beauty salon.
Quite often, beauty salons have names that do not reflect their area of activity. For example, from the sign “Stars”, “Fresh” or “Comme il faut”, it is completely impossible to understand what is behind the front door: a dance studio, a supermarket or a bakery. An uninformative name is another common naming mistake.
The name of a beauty salon is its name, which should be capacious, understandable, bright and memorable. The name of the establishment should be chosen in such a way that it reflects the specifics of the activity. Do not forget about euphony: the word should be easy to read and pronounce in all cases.
The name is a very short description of the entire beauty salon. If the client is able to remember it well, then he can share reviews and recommend it to friends and acquaintances.
The period when establishment owners were creative to the fullest is a thing of the past decade. Undoubtedly, shocking or strange names, such as "Chelka", "Force Majeure" or "Marafet", although they stand out from other establishments and are even easy to remember, have a dubious effect on the company's image. It is unlikely that women will line up for a makeover at the "Armageddon" studio.
Today, three naming trends have emerged in the beauty industry:
Geographical location, for example, "Hairdressing salon on Lenin". It is quickly remembered and does not raise doubts about its geolocation. However, from the point of view of image, such an establishment is unlikely to seem prestigious.
The scope of activity, for example, "Natalia Mosunova's Beauty Salon", "Irina Stepanova's Transformation Center", "Lena Lenina's Manicure Studio", etc. There are many similar examples in every large city.
Food and desserts. The theme associated with various fruits and delicacies is actively used in the beauty industry. For example, "Sugar", "Soufflé", "Clockwork Mandarin" and others. In any metropolis, there are at least a dozen different companies with the name "Chocolate".
Another common technique is to choose a fashionable word as a name: "Hype", "Body Positive". Don't chase fashion, which is too changeable.
We share recommendations on how the external sign of a beauty salon should be designed:
You can't do without a sign at all. It's unlikely that clients will guess that there is a beauty salon in the building.
Even at dusk and at night, the structure should be clearly visible. It gets dark early in winter, so lighting will help attract evening visitors.
The inscription on the sign should be such that it can be read even from a distance. It is worth avoiding overly intricate fonts and ornaments that interfere with reading.
The name should be informative, i.e. reflect the specifics of the activity. People should understand from the inscription what kind of organization is located in the building: a beauty salon, a manicure studio or an auto parts store.
Avoid a name that contains unclear words.
Compliment your clients already in the title, for example, “For real ladies” or “You have excellent taste!”
Add your company logo to the inscription.
The sign must be clearly visible not only from the pedestrian zone, but also from the roadway, that is, it must be visible to motorists.